Make it Suntory time.

My invite to the Manhattan Cocktail Classic must have gotten lost in the mail or set adrift in cyberspace. I’m too upset to write so I’ll just let the Lost in Translation clip do all the explaining.

Story Served Neat:

  • The fourth annual Manhattan Cocktail Classic, one of the biggest spirit conferences in the world, kicked off at the New York Public Library.
  • The buzz was of the “rapid ascendancy of Japanese whiskey.”
  • Founded in 1923 by Shinjiro Torii, Suntory established Japan’s first whiskey distillery in Yamazaki, “an area prized for its pure, soft water and lush, misty climate.”
  • The Suntory event was at the Noguchi Museum where chef David Bouley created a pairing menu.
  • The Nikka distillery (founded 1934, by a former Suntory employee, Masataka Taketsuru) located in Yoichi, takes “advantage of an underground water source, filtered through peat.” In addition, the distillery’s proximity to the Sea of Japan provides its stringent and salty character.
  • The Nikka event cordoned off a tasting room in the Andaz Hotel and previewed four spirits set to debut later this year.

You’re Welcome.

Read More: NY Times

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